If fashion has a villain, it is the clasp. It sticks, it pinches, it falls off in the middle of a dinner. For three decades, the industry has relied upon the same flimsy buckle, and for three decades, cats have worn the consequences.
At Velvet Collar, we have spent 4,000 hours designing the Hush Clasp, a quick release magnet with a silk lined housing. It opens with a gentle tug of 9 newtons and closes with a faint, satisfying click. We have tested it on 61 cats of varying neck sizes and temperaments. The only failure was a Maine Coon named Sir Gregory, who ate it. He is fine and has sent a note of apology.